Friday, July 19, 2019

Beat the Holiday Rush - Strategies for Getting Ahead

Retail Solutions
Holidays are generally the best period for retailers, with long queue of customers waiting to spend lavishly. Festivities bring out the desire for luxury and all of us go overboard in trying to treat ourselves like royalty.

In the recent years, trends have shown that digital medium is one of the most preferred form of communication. It has also emerged as one of the top trends for retailers to engage and interact with their customers.

Retailers must be prepared for the sudden surge in customers during the holiday season. A detailed strategy must be prepared in advance to keep the customer satisfaction high.

1. Keep the early birds in mind

It is very important for retailers to identify the prospective customers during the early shopping stages - to identify the brands they are researching and the products they are looking for. This also opens the way for reaching out to customers who are yet to get in the shopping arena.
It is also important to reward the early birds as this will lead to word of mouth advertising from them and ensure that they return every holiday season.

2. Holiday wishes emailers

Holiday greeting mailers aim at building a personalized bond with the customer instead of pushing the product. Though these mailers are not big sales puller, but they can still give a boost to the marketing campaign.
When a brand wishes the customer adding a personalized touch, for example "from our family to yours" it helps the customer feel a connection with the brand.

3. Get the customers to stick with your brand

Holiday season often leads to buyers buying stuff they generally don't need or have on their wish-list - with multiple competitors lurking around to lure them. It is important that the brand engages the customers on a personal level and try to reward them as an effort to build loyalty.
Email and social media marketing are an essential tool to attract customers and running re-marketing campaigns to follow up is good way to keep them coming back to your brand.

4. Collect Customer Data and Feedback

With sales at record high, holiday season is the best time to collect and update customer data. Using creative ways to collect data including names, contact details, emails, etc.
Offering personalized goodies or discounts to capture personalized data encourages customers to share valuable data and feedback. This will also allow you to stay updated with the latest trends and customer behaviour.

About Easyrewardz

Easyrewardz, with 8+ years of industry expertise, works towards bridging the gap between offline and online customer loyalty and rewards systems with its omni-channel cloud-based solutions. Easyrewardz set up its India operations in 2011. Today, Easyrewardz entities in India and the Middle East have over 150+ employees, engaged in research and development, sales and marketing, customer service and support through its loyalty and rewards CRM stack.

To learn more about our retail solutions please write to info@think-tribe.com or call +971 4 344 2700. You can also visit  https://www.think-tribe.com/ls-central.html for more information.

Wednesday, June 5, 2019

Building Brand Loyalty Beyond Earn and Burn


In the present era, one cannot go by a day of shopping without hearing, can I have your membership number or loyalty card number at almost every transaction. While most of the brands are in a rush to get their loyalty program in place and attract the customer base, it is important is to understand whether the program is paving way to increase the loyalty quotient among the customers or is it just creating an earn and burn process, killing the very purpose of a having a loyalty program.

In the vital space between a brand’s vision of a loyalty program and the successful implementation lies the role of the vendor or solution provider. The most successful loyalty programs across various industries achieved that sweet spot by choosing an agency/manpower who can blend into the brand’s DNA and vision for the loyalty program.

Choosing a vendor/solution provider who can not only spend your CLP budget intelligently but also have a mechanics to facilitate gamification of the loyalty program. We are talking about a platform that can interact with all the customer touch points and create a seamless experience while transacting across various channels, identify the moments of misery in the journey and convert them into moments of magic and re-verify the same. To create this ecosystem, a brand must choose a vendor who has multiple tools to track the customer journey and automate the process of rectification of errors. The system must communicate with the customer at every touch point seamlessly and present the staff with a 360-degree view of the customer to the brand at a single view.

It is understood that the loyalty programs are richly loaded with customer data -from customer engagement touch-points to transactions to feedback to grievances. What is to be cautiously monitored is that,whether these dots connected? Mere technology providers cannot achieve the long-term goal of the loyalty program but can only mechanise the process without the personalized touch to the end customer.

While CLP (customer loyalty program) has become omnipresent and stereo-typed, brands ought to design and execute a program that would intelligently utilise the customer data. To create an effective customer engagement and cultivate the brand loyalty by bringing in surprise elements(WoW factor) into the journey of customer experience.

A successful loyalty program is always a combination of tangible gratitude (cashbacks, spot discounts, instant vouchers) to bring a smile while accruing their points and a delayed gratitude to create a TOMA in the customer and bring them back to the store.

No one speaks about the brand better than its customer. Motivate your existing customers beyond point redemptions and movement up the tier structure. Let them share their experiences, ensure a customer referral module/feature is blended into the program to motivate your real brand ambassadors to help you increase the fan base.

Finally, the key to stand out in the cluttered space of loyalty programs is relevant offer to the right customer at the right time.

About Easyrewardz

Easyrewardz, with 8+ years of industry expertise, works towards bridging the gap between offline and online customer loyalty and rewards systems with its omni-channel cloud-based solutions. Easyrewardz set up its India operations in 2011. Today, Easyrewardz entities in India and the Middle East have over 150+ employees, engaged in research and development, sales and marketing, customer service and support through its loyalty and rewards CRM stack.

To learn more about our retail solutions please write to info@think-tribe.com or call +971 4 344 2700. You can also visit  https://www.think-tribe.com/lsretail.html for  more information.
You can also visit https://www.think-tribe.com/easy-rewards.html for more information.


Be patient – Stay relevant - Keep innovating – Add surprise elements – Deliver Value

Tuesday, May 21, 2019

Think Tribe Technologies Wins the 'LS Retail Platinum Partner Award 2019'



conneXion Munich
LS Retail & Hospitality Conference
Munich, Germany - April 3-4, 2019

And it is yet another grand season, the Annual LS Retail Partner & Customer event, conneXion 2019, this time, in the beautiful city of Munich in Germany. Think Tribe Technologies is proud to be continually amongst the most recognised Partners for LS Retail. We thank our team for the continued and dedicated hardwork which enable us to be the partner of choice for our customers. We would also like to thank the LS Retail team for trusting us as well as the continued and dedicated support provided to us. A special thanks to our customers for the trust placed in us and the continued patronage. Thank you all!